Hello there. Hope your week is going good. <3
Fashion is one of the fastest developing industries, and mass production is needed in order to keep up with the constantly evolving trends and the needs of the buyers. More and more apparel is being produced every single day, tons of textile used and more money go away from the consumers’ bank accounts. Especially when we talk leather the situation is desperate. Leather tanning (so our clothes can look as good as they do) is one of the most dangerous industries ever. People working with colouring leather are exposed to a massive amount of toxic, deadly chemicals in their job every single day. Not to mention the forests cut to make place for animals, which later on are killed and used for leather. But there is a solution to all of this – a sustainable alternative. Leather can be reused around 15 times before it becomes bad and that shows us that buying and throwing away, after all the harm that is created for one leather jacket, can be saved by using a circular business model and reusing.
Better World Fashion – a brand that makes a difference
I got introduced to BetterWorldFashion about a year ago, where I volunteered as a model and an intern. I was captured by their innovative and sustainable business model and the great initiative to reuse leather until it is possible. The danish company buys old, usable leather and turn it into designer, one of a kind leather jackets. You can both buy the jacket or just rent it and later on give it back and get your money (or another jacket). You can learn more about how it works in their website. I got a jacket named after me as appreciation for my effort and contribution and I decided to get this one for myself as well.
Why throw out leather clothes, when the material can still be reused and made into something. By being a little bit more conscious and sustainable we can make a huge difference for animals, people and nature. The designs are pretty amazing and unique and the quality is great.
Sustainability is the future in all kind of industries and fashion is definitely one of them that needs it most. Fast fashion is all around us, but it is possible to do it in a different way – reusing and sustainability. And this doesn’t influence quality or style. We can still be trendy and fashionable, but with conscious.
What I am mostly happy about is the design of my jacket, as it fits casual, sporty and casual-elegant style. I wear it with almost everything. One of the interesting facts is that the inside textile is made from reused plastic bottles – can you believe how good and developed technology is, and how much difference we can make with so less effort. Hands down to companies that try alternatives to fast fashion and try to contribute to a better, sustainable living and saving our nature.
I hope you enjoyed reading this post and I would love to hear what you think. Thanks for stopping by. I wish you all a lovely evening.
Much love <3